Roofing Websites That Close

Built to book inspections before the storm passes.

A mobile-first roofing site built for the 3 minutes a homeowner actually spends deciding. Ranks for storm-damage searches, loads fast on cell data, and makes 'book my inspection' the only thing on the screen.

Built for roofing crews who show up the next morning, not next quarter.

7-Day Turnaround

Your new site, built in 7 days. Ready to take calls the day it ships.

Mobile-first design — 70% of your traffic
Google Business Profile wired in
Contact form + click-to-call ready
Two months of SEO content included

One flat price. $497. That's the whole bill.

The honest problem

Most roofing sites are leaking money.

Storm season is loud — your site is quiet

The day after a storm there's a 10x spike in 'roof inspection near me'. If your site isn't built for that spike — fast mobile load, clear 'free inspection' CTA, phone above the fold — every other roofer in a 20-mile radius is eating that revenue.

Your site looks like a 2014 Wix template

Homeowners are about to hand you $12k. They're checking for signs you're real: real photos, real local work, a real address. A template-y site says 'fly-by-night roofer' whether it's true or not.

Inspection requests die in your contact form

Long form → bounce. No tap-to-call → bounce. No clear 'free inspection' offer → bounce. Most roofing sites are designed by someone who's never quoted a roof. We've fixed that.

How we fix it

What a roofing site should actually do.

Storm-season ready — fast mobile load, clear free-inspection CTA above the fold
Local SEO for 'roof repair [your city]' and 'roof replacement [your city]'
Service pages for shingle, metal, flat, commercial — ranks for the searches you want
Credibility bar — photos, license #, service area, response time
2 months of SEO content (storm prep, shingle choice, insurance claim guides)

Step 1 of 3 — See the work

A real roofing site, ready to make yours.

Below is the template we build roofing sites on. Your version gets your crew, your service area, your project photos, your voice — 7 days flat.

roofing-demo.positivitytools.com

Live demo · fully interactive

Here's what your roofing site will look like.

Open the live roofing demo

Next · Step 2 of 3

See the articles that will rank your site

Why we win

$497 lands between two bad options.

Most roofing shops compare agencies to DIY builders and pick whichever stings less. We built a third option.

Typical agency

$3,000+

+ $400/mo retainer

Nice design
Takes 6–12 weeks
Agency owns hosting
Pay forever to keep it live
Locked into their stack

PositivityTools

One flat build

$497

$1,500

One time. No retainer. Ever.

Premium design
7-day delivery
You own everything
Free 2 months of SEO content
No lock-in, no monthly fees

DIY builder

$29/mo

+ $300/yr if you upgrade

Cheap
Takes you 40+ hours
Template — looks template-y
No SEO out of the box
Paying every month forever

Step 2 of 3 — The growth engine

Your site ships in 7 days. Ranking takes a little longer. We cover both.

Google rewards topical depth, not just a pretty homepage. We publish 8 roofing-focused articles over 2 months — storm-damage guides, insurance-claim walk-throughs, shingle comparisons — each targeting a real homeowner search so your site climbs through storm season.

New bookings / month · roofing

128 / mo+310%

Month 1Month 3Month 6Month 9Month 12

Top 10 kw

47+42

Avg. position

#4.2▲ 14

Conv. rate

4.1%+2.3%

Avg. client results · first 12 monthsAd spend saved: $1,600/mo

*Illustrative averages across past clients. Results vary by market, competition, and offer. PositivityTools does not guarantee specific rankings, traffic, or revenue.

The articles below are how this line goes up — real searches your customers are typing, answered on your site, with your booking CTAs embedded inside.

Example articles on your site

Each article is a trap-door to a booking.

Your visitor came for the answer. We give it to them — and at the moment they're most convinced, the CTA is right there. Not at the footer. Not after three clicks. In the paragraph.

your-site.com/blog/how-much-does-a-new-roof-cost-in-2026

Ranked #3 on Google

How Much Does a New Roof Cost in 2026?

By the team·4 min read·Updated Jun 2026

If you've been searching for this question, you're not alone — it's one of the most common things our roofing customers ask before they book.

The short answer: it depends on three things — the size of the job, the materials, and how quickly you need it done...

Want the exact number for your job?

Share a few details — we'll send a free written quote the same day.

Get my free quote

Let's break each of those down, starting with the first factor most people overlook...

1,500+ words · human-written

Read full article

your-site.com/blog/hail-damage-what-insurance-will-and-wont-cover

Ranked #5 on Google

Hail Damage: What Insurance Will (and Won't) Cover

By the team·4 min read·Updated Jun 2026

If you've been searching for this question, you're not alone — it's one of the most common things our roofing customers ask before they book.

The short answer: it depends on three things — the size of the job, the materials, and how quickly you need it done...

Need it handled today?

We answer live, 7 days a week. No press-1-for-menu chains.

Call now · 555-000-0000

Let's break each of those down, starting with the first factor most people overlook...

1,500+ words · human-written

Read full article

your-site.com/blog/asphalt-shingles-vs-metal-20-year-cost-compariso

Ranked #2 on Google

Asphalt Shingles vs Metal: 20-Year Cost Comparison

By the team·4 min read·Updated Jun 2026

If you've been searching for this question, you're not alone — it's one of the most common things our roofing customers ask before they book.

The short answer: it depends on three things — the size of the job, the materials, and how quickly you need it done...

Ready to lock in a time?

Pick a slot that works — we'll confirm within the hour.

Book my appointment

Let's break each of those down, starting with the first factor most people overlook...

1,500+ words · human-written

Read full article

How it unfolds

From launch day to compound growth.

01Day 1–7

Your site ships with the SEO foundation

Schema markup, clean URL structure, meta tags written for your target searches, Google Business Profile wired in, service-area pages indexed.

The growth engine

02Weeks 2–8

8 niche-specific roofing articles published

We publish weekly — real answers to real searches your customers run. Each article targets a keyword your market actually types into Google, not AI filler.

03Month 3+

Traffic compounds — you're the authority

Your ranking keeps climbing after our 2 months wrap. You decide: continue on the $97/mo Growth Membership, write them yourself, or stop. Your site, your call.

All 8 articles, publishing, keyword research, editorial review — included in the $497. No monthly fees for the first 2 months. No upsell.

Last step · Step 3 of 3

See pricing and claim your build

Step 3 of 3 — Claim your build

The whole build. One $497.

$1,500$497

Typical roofing agency quote: $3,500 + $500/mo retainer.

Custom roofing site (up to 6 pages)
Mobile-first, tap-to-call, tap-to-map
Service-area + service-type SEO setup
Free-inspection request form with SMS alert
Credibility block (license #, years, service radius)
2 months of SEO articles included
1 round of revisions
You own the site, the domain, everything

Skip the chat — secure checkout →

Not a fit after we chat? No charge. You only pay when Dave confirms and sends checkout.

Integrations included

We plug into the tools you already use.

No custom engine. No vendor lock-in. Your site talks to the industry-standard platform for your roofing business — set up and wired in before it ships.

Jobber

Estimates + scheduling

AccuLynx

Roofing-specific ops

Xactimate

Insurance claim adjustments

CompanyCam

Job-site photo logs

Google Calendar

Crew coordination

Stripe

Deposits + draws

Podium

Review auto-requests

Google Business Profile

Local SEO + maps

Don't see yours? We wire in whatever you already use — just tell us on the kick-off brief and we connect it before launch.

The 7-day guarantee

Live in 7 days or your money back. Full refund. No arguing.

From payment to preview link in 7 calendar days. If we miss it — for any reason — we refund every dollar. No 'we were close,' no 'we had to wait on content.' Seven days.

Included — no upsell

$497 covers everything below.

2 months of SEO content

$388 value

Storm prep, insurance-claim walkthroughs, shingle vs metal guides — SEO content built for roofing homeowners. Keeps your rankings climbing after handoff.

Premium theme pack

$150 value

Access to the full PositivityTools theme library — useful if you add a store, sell maintenance plans, or bolt on a contractor portal later.

AI automation playbook

$97 value

Missed-call text back, inspection-request SMS alerts, review auto-asks. The exact automations we'd set up day one — scripts included.

How we work

How we actually ship roofing sites.

7 days, no exceptions.

Payment Monday → preview link Monday of next week. If we slip, we refund. That's the whole policy.

You own everything — period.

Your domain, your code, your copy, your SEO articles. No hostage pricing, no 'we keep the site if you leave', no monthly retainer to keep it alive.

One revision round.

After draft one you get one round to adjust anything — colours, copy, photo placement, service pages. Most roofers tweak 2-3 lines of copy and ship.

Human-written, human-reviewed.

Dave or Mark reviews every page before it goes live. No generic 'We Are Your Local Roofers' AI slop. Homeowners can tell the difference.

Every question we get

What roofing owners ask before they buy.

You get one round of revisions to change anything — layout, copy, colours, photos, service pages, all of it. Most clients use the revision for 2-3 lines of copy. Some ship the first draft as-is.

We only onboard 5 roofing builds per week

Next storm, you want to already be ranked.

Dave replies inside 24 hours. If it fits, your 7-day build starts that day. Have a site live before the next weather event.